How mobile apps improve your business performance

Businesses in this era are increasingly turning their attention towards mobile apps for the improvement of their business process, overall performance, to generate exceptional sales leads, retain customers and promote the image of the brand. For enhanced connectivity with the customers or the target audience, the businesses can thrive for excellence with the influx of mobile applications, […]

How to define your target audience and get it right

Following the social media revolution, companies are increasingly focused on being able to communicate with the right audience in the easiest way possible. Before this happened, communication was mostly offline, with stratospheric costs and results difficult to measure. Not to mention how complicated it was to define the audience and get it right. It is thanks to the combination […]

The importance of push notifications

We are in front of the time where we receive too many communications from different companies, added to our own from friends and other people. On average a person receives 20 emails a day, 3 SMS, 436 messages per WhatsApp and not to mention the 5,000 advertising impacts we receive per day. What do we get at […]

How to reduce the effects of covid-19 through technology

How is teleworking affecting companies?  After a week all confined to the house, we can draw very valuable conclusions. Let’s put it in context: There are many countries that are still not characterized by a high number of workers working from home, quite the opposite, as is the case in Spain or Italy for example. […]

How people will discover your app?

Find out how users are discovering new applications in the main Marketplaces. There are many options for users to discover new apps in Marketplaces. From the traditional “word of mouth” from family and friends to other methods of paid traffic and other organic sources (search engines, SEM or App Campaigns). However, the most used way to discover […]

5 keys for your company to become digital

The digital transformation of companies is key to prospering in a competitive and constantly evolving business climate. No matter the size of your business, using the right technology tools will increase your sales possibilities, the number of loyal customers and conversion rates. According to the latest study on the Digital Maturity Index of Companies in Spain carried […]

What is AGILE methodology?

What is AGILE methodology? When we talk about AGILE methodology or Agile Development, we refer to the short-term decision-making process carried out thanks to the collaboration of self-managed and multifunctional teams, especially in the technological field. In general, we can say that it is a matter of grouping a set of tasks in small repetitive stages […]

The technology has arrived into the hospitality

The technology has arrived into the hospitality The digitalization process in the hospitality industry has been evolving in such a way in recent years that it has become a major factor in opening new businesses or transforming existing premises to achieve better income and profitability figures. The consumption patterns of customers are changing dramatically towards the […]

What is a MVP?

It refers to the Minimum Viable Product, also known as MVP. We will define it as the most basic thing you can build to test the value you offer to the customer. We will develop enough features to satisfy and understand early adopters. Sometimes, the MVP can be just one piece of all the other features […]

What is hybrid application development?

What is a hybrid application? A hybrid application is essentially a web app, but with a native app “container” that allows you to take advantage of certain features of the native platform and device hardware. For example, with hybrid application development, you’ll be able to access a mobile camera, calendar, push notifications, among others that a […]